● SENIOR DIGITAL CONSULTING · EST. 2005

Twenty years of pattern recognition.

Pointed at your business.

Founder-led consulting for owner-operated companies that have outgrown the agency-of-the-month cycle. We diagnose first, prescribe second — and say no when the answer isn’t more spend.

FOUNDER-LED · 1,000+ PROJECTS · 40+ VERTICALS · PALM HARBOR, FL

// MODULE 01 — DIAGNOSIS

Most agencies sell tactics. We sell clarity first.

Before we ever touch your site, your ad account, or your funnel, we map the actual machine. The Diagnosis Engine is a structured 360° audit across the seven domains where digital businesses break — and the only way to know which lever to pull next.

  • Brand & Positioning
  • Site UX & CRO
  • SEO & Content
  • Paid Acquisition
  • Analytics & Attribution
  • Sales & Lifecycle
  • Tech & Infrastructure

BRAND
UX/CRO
SEO
PAID
ANALYTICS
LIFECYCLE
TECH

// MODULE 02 — RECEIPTS

Twenty years of pattern recognition.

Industries change. Platforms change. The mistakes companies make trying to grow online don’t. Here’s the road we’ve been walking since dial-up gave way to broadband.

2005
Founded in Palm Harbor.

Hand-coded HTML/CSS sites. Local Tampa Bay home services. The agency starts.

2010
WordPress era.

Migration to custom WordPress builds. SEO becomes our wheelhouse — Penguin and Panda updates make us better at it.

2015
Paid acquisition team.

Google Ads and Facebook campaigns layered onto the SEO foundation. First seven-figure client revenue moves.

2020
Conversion engineering.

CRO, attribution, server-side tracking, lifecycle automation. Strategy stops being optional.

NOW · 2026
AI-augmented consulting.

Founder-led senior consulting paired with AI-powered intelligence engines. Faster, deeper, sharper.

// MODULE 03 — CONSULTING DOMAINS

Six consulting domains. One cohesive brain.

Most consultancies are specialists pretending to be generalists or generalists pretending to be specialists. We’ve spent twenty years actually doing the work across all of these — which is why we can tell you when you don’t need any of them.

CONSULT · DESIGN

Web Design & UX Consulting

Custom WordPress and Shopify sites engineered for conversion. Information architecture, design systems, accessibility, page speed — all aimed at turning visitors into revenue.

  • Heuristic UX audits
  • IA & site architecture
  • CRO design sprints
CONSULT · MARKETING

Marketing Strategy & Channel Mix

Where to spend, what to say, how to measure. We model channel mix against your actual unit economics — not a deck of “best practices.”

  • Channel ROI modeling
  • Messaging & positioning
  • Annual marketing plans
CONSULT · AUDITS

SEO, Ad & Analytics Audits

The audit isn’t a 100-page PDF. It’s a ranked list of what’s broken, what it’s costing, and what fixing it gets you. You’ll know within ten minutes of opening it.

  • Technical & on-page SEO
  • Google Ads / Meta audits
  • GA4 + tracking audits
CONSULT · GROWTH

Business Development & Growth

Strategic counsel for owners and operators planning the next phase. New offers, new markets, new pricing. We’ve helped companies cross every revenue threshold from solo to multi-unit.

  • Offer / pricing strategy
  • New-market entry plans
  • Partnership architecture
CONSULT · BRAND

Brand Strategy & Identity

Naming, positioning, voice, identity. The narrative work that makes every other channel multiply instead of compete with itself. From rebrands to ground-up launches.

  • Positioning & voice
  • Visual identity systems
  • Logo & brand guidelines
CONSULT · TECH

Tech Stack & Operations

The plumbing nobody wants to think about until it’s broken. Stack architecture, integrations, attribution, automation. We make sure your tools talk to each other so you don’t have to.

  • Stack & tooling reviews
  • Tracking & attribution
  • Workflow automation
// MODULE 04 — INDUSTRY BREADTH

We’ve consulted in every industry that has a website.

Each node is a vertical we’ve actually shipped work in. The lines are the patterns we carried from one industry to the next — what worked in plumbing turned out to work in finance.

Home Services
Healthcare
Finance
Legal & Pro
SaaS / B2B
Real Estate
eCommerce
Hospitality
Education
Nonprofits
Sports & Media
Manufacturing
Travel & Tourism

1,000+

PROJECTS SHIPPED

40+

INDUSTRY VERTICALS

20

YEARS IN MARKET

1

FOUNDER. EVERY ACCOUNT.

// MODULE 05 — HOW WE ENGAGE

The four-phase consulting engagement.

Most engagements end at “the deck.” Ours don’t. Strategy without execution support is wishful thinking, so we stay through implementation when you want us to.

01

Diagnose

Week 1–2

We run the full Diagnosis Engine across your business — site, ads, SEO, analytics, brand, sales process, tech stack. You get a ranked map of leaks and leverage points before we propose anything.

  • Stakeholder interviews
  • Account & data review
  • Competitive teardown
02

Design

Week 3–4

The strategic plan. Channel mix, budget, sequencing, KPI framework, the system architecture for whatever we’re building. You walk away with a document you can execute even if you never hire us again.

  • Strategy doc & roadmap
  • Budget & KPI model
  • Phased execution plan
03

Deploy

Month 2+

Build and ship. Sites, campaigns, content, automations. We act as the embedded senior team — not a vendor working out of a queue. Founder-led, hands-on.

  • Build & launch sprints
  • Weekly working sessions
  • Direct founder access
04

Defend

Ongoing

Once the system is live, we tune it. Monthly performance reviews against the original KPI model. Iteration, optimization, defending the gains against algorithm shifts and competitor pressure.

  • Monthly performance reviews
  • Optimization sprints
  • Compounding improvements
// MODULE 06 — THE POSITION

No templates. No checklists borrowed from someone else’s playbook. Just strategy built around the specific shape of your business.

Twenty years of pattern recognition lets us spot the differences faster, not flatten them into a template. That’s the entire job.

— KYLE THEIL, FOUNDER
// MODULE 07 — QUESTIONS WE GET

Common questions, real answers.

Engagements scale to scope. A focused audit (SEO, paid, or full digital) typically runs as a fixed-fee project. Ongoing strategic consulting is structured as a monthly retainer based on the depth of access and execution support you want. We’ll quote you a number on the first call — no proposal theater.

Both, and that’s the point. Most consultants will give you a strategy and walk away. Most agencies will execute without ever questioning the strategy. We do the strategy work first — and then, when you want, we stay to build it. You’re not handed off to a junior account manager either; the founder runs every account.

Owner-operated businesses doing roughly $1M to $50M in revenue is our sweet spot. We’ve worked with brands smaller and larger than that, but that range is where senior consulting tends to produce the most leverage relative to cost.

No. We’re headquartered in Palm Harbor and we know Tampa Bay markets cold, but the majority of our consulting clients are remote — across Florida, the U.S., and a handful internationally. Founder-led senior consulting works fine over Zoom.

Call 727-474-1212 or send a brief through the contact page. We’ll do a 30-minute discovery call at no charge to see if there’s a fit. If there is, we’ll scope an engagement. If not, we’ll usually still leave you with one or two things to try.

Three things. First, founder-led — every account, no exceptions. Second, diagnosis before tactics — we won’t sell you SEO if your site is a conversion disaster, or paid ads if your tracking is broken. Third, we say no a lot. The fastest way to lose money in marketing is to spend it on the wrong channel, and we’d rather tell you that on call one than collect retainer for six months while you find out.

// SIGNAL CLEAR. READY TO CONNECT.

Pick up the phone. We’ll spend thirty minutes diagnosing whatever’s been bugging you about your digital business — for free.

MON–FRI · 9–6 ET · REAL HUMAN PICKS UP · NO PHONE TREE