How Does Facebook Marketing Work?
We put your product or service in front of people interested in your product or service.
Facebook tracks your shopping habits, interests and behaviors while you are logged in. They track what you search on google, the sites you visit, the types of articles you read, the music you listen to and more. You do not have to search through Facebook for this tracking to happen, if you are logged in, you are essentially giving them permission to see what you do and where you go online.
While this might sound scary or invasive, it is a great marketing tool and this information is extremely beneficial to your company. It gives us the power to put ads for your product or service in front of people who are extremely likely to use your product or service.
Facebook Conversion Tracking
Facebook conversions lets us track and measure the success of your campaign. Aside from this tracking power, Facebook lets us use the data from your conversions to display your ads in front of like individuals to help drive more sales or leads. This is why Facebook conversions are so important to the overall success of your social media marketing campaigns.
Through it’s own Artificial Intelligence (A.I.) Facebook can use the data from those users who have converted to create look-a-like audiences of others who are a good fit for your products or services.
Facebook AD Design
We conceptualize and design all of your business Facebook ads.
Visual Realm excels at ad creative because our roots are in traditional graphic and web design. We create impressive, eye catching ads that adhere to Facebook’s strict rules and guidelines. Although Facebook generates most of its revenue through its advertising avenues, it also protects the “user experience” of the people who have accounts. This creates a fine line between what is acceptable and unacceptable for advertisers.
Facebook rewards businesses whose ads have a high click-through-rate (CTR) or have higher than average engagement. By reward, we mean they charge you less. Going back to the user experience, Facebook wants to engage users with quality ads that pertain to them. This is where Visual Realm excels, creating ads that look great, produce results and cost less.
Facebook allows for multiple different ad styles: single image, carousel, video, slideshow and collection. Visual Realm understands which ads should be used for each occasion.
Facebook Ad Types
Facebook allows marketing in various forms – brand awareness, reach, lead generation, conversions, store visits, engagement ads and our favorite video views. We utilize these different types of ads depending on what we need the ad to achieve.
Because Facebook collects data on all its users, we are able to “drill down” and choose your audience by specifying a number of multiple different factors. For example, if we are advertising for an electrician, and we want to pick a specific area, Facebook has multiple ways to do this. We have a choice to pick the city, a radius of their address, specific zip codes, counties, multiple areas or the entire country. From there we are able to specify age, gender, and interest.
Ads through Facebook are similar to a contact form on your website. Since Facebook already has the consumer’s contact information, the form is auto-populated and the interested buyer simply has to click submit.
Uses the online world to drive your consumers into your locations through precise geo-targeted location marketing. When paired with reach and awareness, these ads can go to the “most-likely” to buy/visit/use your business audiences.
These can be used for brand awareness, reach, lead generation, conversions, or engagement ads. Facebook has made them inexpensive for the business in an effort to promote video over static imagery on their platform.
These are designed to help specific posts get seen by your target audiences. They are used to boost conversation, claim offers, increase likes, promote shares and publicize events.
This is used to maximize the number of people seeing your ads, how frequently they appear to those people and to understand the behaviors of the people who are most likely to respond to your advertising.
This is used for exposing your company name, image, information, etc in front of as many people as possible as well as learning, researching, understanding more about your target audience.
This is the ultimate end-goal in all marketing efforts. A conversion is described as a buyer/consumer taking action on your site. This action could be a purchase, a form submission, a phone call etc. Facebook Pixel is a great way to track conversions.
Facebook Interest Ads
We use Facebook’s interest selection tool to put your ad in front of your highest quality consumers.
As discussed above, interest selection is extremely dynamic on Facebook due to its ability to track user habits. You Facebook account is almost always logged in on your smart phone and collecting data when you browse the internet or opening apps.
As a Facebook marketing agency, we can take full advantage of consumer’s shopping habits, behaviors and favorite items by putting your ad in front of people who are most likely to use your product/service.
What Is A Facebook Pixel?
The Facebook pixel is a piece of code you can drop into your existing website to track all aspects of your Facebook marketing.
By adding the Facebook pixel to your website, you can track the conversions of your ads to avoid “marketing blind” and wasting money. The trick is to track the success of your promotional posts and shut off the lower performing ones while upping the ad spend on the successful ones. How do you know what ad to scale with more money if you don’t know which are actually making your phone ring or contact form submitted? The Facebook pixel does this and more. When a visitor reaches your site, and they are logged in (most people leave their account logged in on their personal devices or computers) Facebook will capture their data. We use this pixel to add this person to a custom audience of people who are interested specifically in your product or service. We use that audience and make what Facebook calls a look-a-like audience based on people who match the same shopping or browsing habits and criteria. We can market your ads to this new audience as a high quality group. Facebook also rewards you with a cheaper cost per click to market to people who have already visited your site. This is called remarketing.
Remarketing is one of the most under-utilized features of Facebook advertising. We use the Facebook Pixel to track the visitors on your website and remarket your ad to them within their personal Facebook feeds. Have you ever been looking at a product like shoes online and noticed that exact same pair of shoes shows up in your Facebook feed? It makes you think twice about purchasing, and for many it seals the deal. That’s remarketing, that’s what we do. The beauty with remarketing is that you can use your tampa seo and use that traffic to remarket on facebook as well.
When you consider the sales funnel, a final sale is not usually made on the first interaction. Remarketing to your potential customers on Social Media enables you to interact with them again, reminding them of your product or service. Through this targeting option we automate the process of touching base with the customer while your product or service is still fresh in their mind.