Visual Realm excels at ad creative because our roots are in traditional graphic and web design
. We create impressive, eye catching ads that adhere to Facebook’s strict rules and guidelines. Although Facebook generates most of its revenue through its advertising avenues, it also protects the “user experience” of the people who have accounts. This creates a fine line between what is acceptable and unacceptable for advertisers.
Facebook rewards businesses whose ads have a high click-through-rate (CTR) or have higher than average engagement. By reward, we mean they charge you less. Going back to the user experience, Facebook wants to engage users with quality ads that pertain to them. This is where Visual Realm excels, creating ads that look great, produce results and cost less.
Facebook allows for multiple different ad styles: single image, carousel, video, slideshow and collection. Visual Realm understands which ads should be used for each occasion.