Local Tampa SEO Company
Local SEO is one of the most important keys to every business’s success. Ranking for your specified keywords in your own geo-location through search engines, on maps and in reviews is critical to Tampa SEO marketing for those looking to increase revenue. It’s estimated that 98% of internet searchers do not go past the top 10 results of their search. With the addition of Maps and Reviews as supplementary places for your business to rank, we make sure your are correctly submitted and optimized for each. Whether a potential client is searching from their desktop, tablet or mobile device we make sure your website is found.
Where Does Your Site Rank?
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SEO Research Is Key
Before any Search Engine Optimization campaign is ever implemented, it is imperative that an intense amount of research is completed.
Every campaign we begin starts with investigating on your business and marketing strategy. The top SEO software in the industry we use is called Ahrefs. We get to know your industry, explore your competitors and analyze the highest traffic keywords. We learn about your products or services, their cost, your overhead and bottom line. An audit of your tampa web design is completed, where we rebuild the pages, edit the content and rename tags and images. We gather information about your current online presence, your social media, and your online reputation through reviews and testimonials. A duplicate copy check is done across the web in conjunction with a review of page load time, site security, trust, and authority. We also check Internet wide for any inaccurate information about your company like phone numbers, locations, employee names and more.
Our SEO Services
Understanding your competition and where they succeed or fail, is paramount to every marketing campaign.
We research what keywords are searched most often and complete a cost analysis of what is attainable for your budget.
On Page Optimization
We help search engines understand what keywords each page of your website is trying to rank for through hard code & on page content.
Keyword density, relevancy, readability, word count, semantically related words and more playing into your ranking.
Trust, reputation, quality of information, inbound and outbound links and other factors determine if your site is relevant.
Local Listings & Directories
Has your information been submitted? Is it correct? Is it up to date? Local search is an extremely important factor for SEO.
Online Reviews & Testimonials
Almost 90% of consumers report online reviews or testimonials as an important factor in determining their choice.
Link Building & Backlinks
Relevant, quality links help search engines determine if/how you should rank for your desired keywords.
Similar to back links, social media or social signals help search engines determine relevance, trust, and engagement.
Security & HTTPS
An SSL (Secure Sockets Layer) certificate adds an additional layer of security and privacy to your site’s data.
Data added to your webpage that creates a description to help search engines qualify your information and return results for users.
Continually producing fresh, relevant, keyword rich content is a great way to increase visitors, engagement and rank.
Building relationships, authority, back links, exposure, traffic and growing your audience helps search engines rank you.
Website Load Speed
Slow load speed increases bounce rate and leads to poor customer experience which decreases overall traffic.
What is SEO?
Search Engine Optimization or Tampa SEO is the practice of making a website appear or “rank” for various keywords when typed into a search on Google or other search engines. Increasing rankings for highly searched keywords results in higher traffic and increased revenue. Google ranks websites by a complex, ever changing algorithm in order to consistently provide the best and most fair results for their users. There are no tricks or short-cuts to high ranking SEO. You have to give Google precisely what it’s looking for, and we know how.
Our Tampa SEO Packages Pay For Themselves
Technically SEO can end up being free and have residual profits. Once we get your site ranked in the top 10 your site will most likely be making you more money they you are paying us per month. On average only 5-10% of the population click on paid ads. That leaves 90-95% of the public clicking on the first SEO results.
Think of SEO Links as Votes in a Popularity Contest.
Think of Tampa SEO as who has got the most friends (links). Google uses over 200 ranking factors when it comes to its algorithm but one of the main factors is backlinks. Typically, the more quality backlinks a site has the higher it will rank for desired keywords.
Google built the first widely used ranking calculator called “PageRank” but in 2016 abandoned it. Since then, most SEO tools have built their own ranking calculators. This score is based on those 200 Google ranking factors gauging from 0-100, 100 being the best. This score is called Domain Rating, or DR.
Not All Links Are Created Equal.
For example, say you receive a link from a local barber shop to your financial advising firm. For purposes of this exercise the barbershop has a low DR, let’s call it a 7. According to its algorithm, Google will not give emphasis to this link because it is not recognized as a prominent website.
Another important thing to keep in mind is this the link is from a genre that is unrelated to your financial firm. For instance, Google won’t treat this link the same as if you receive a link from a high quality, relative source such as The Wall Street Journal, who boasts a DR of 92 and is in the same genre.
Domain rating is not the only number to look at when backlinking. High ranking and high authority websites do not give up their links to just anybody. In fact, most high ranking websites will not give you link at all. Others that do, may link to you for the good of their readers, but do not want to share any of their “link juice” with your site. They put a piece of code on this type of backlink called a “nofollow” that tells Google not to pass any link juice to linking domain.
Link building is an extremely specialized skill and can be broken down into many different stages to achieve quality links.
The stages are as follows:
On page content is an extremely important factor in Search Engine Optimization. In short, if you do not talk about it, you will not rank for it. This seems like common sense, but time and time again we find thin pages with little or no attention to keywords or content. A great rule of thumb is each page should contain over 1000 words as a start for an optimization campaign.
We have professional SEO certified content writers for every industry. Each page is meticulously thought out and researched. Pages are written specifically for search engines and contain keywords, keyword phrases, keyword variations and more. Each page is written in the dialect and readability Google requires.
Once the page is recognized by Google we analyze movement and update the content as necessary. For example, if we notice your company start to move up the ranks for a specific keyword within a page we will expand upon content for that keyword to try to push it to the top. This is a never ending process of researching keywords and tweaking pages. Google also likes fresh content so rewriting pages is a great way to get noticed and reevaluated by Google’s robots.
We also specialize in blogging content onsite as well as guest blogging in exchange for links. Content marketing should be a top priority for every SEO marketing campaign.
Conversion tracking is a great way to review ROI, but more importantly, a crucial research tool for any SEO campaign.
What is Conversion Tracking for SEO?
Although this should be a standard procedure, we constantly take over projects that do not have conversion tracking setup. Without conversion tracking you are marketing blind meaning you do not know what is working and what is not. Essentially you could be wasting time or money on something with no ROI.
Conversion tracking helps us understand which ads are creating quality leads, which pages are converting the most traffic, which keywords are making people call and more.
We use many different avenues for conversion tracking. Google analytics is industry standard and one we love. It allows us to setup an infinite number of conversion goals meaning you don’t have to forgo previously setup goals as you grow. They are a great conversion tracking tool for online marketing.
We also track all forms and phone calls through a call tracking software. We recommend Call Rail. Using call rail is not only a great way to ensure you know where you leads are coming from, but an extremely important internal education tool for your phone staff and management team.
Combining these tools (and others) allows you to drill down your marketing like peeling layers of an onion. After a customer gets to your site, what do they do? Do they call, do they fill out a form, do they leave? Tracking conversions is a great way to understand where to put your money in marketing and when to fix areas like on-page content, better promotions or calls to action.
We also use conversion tracking to determine the strength of a keyword, content on a page or even to gauge the current market.
Additional Factors of a Great SEO Campaign.
One of the biggest problems in the SEO industry is that every single web design and marketing company on the planet will claim they do SEO. Heck, Godaddy offers SEO plans starting at $6.99 a month. Do you really think that is going to work? There isn’t a magical SEO button you press and poof ranking #1 on search results. It takes a ton of time and dedication to get your site to rank. Even still people think installing Yoast SEO on their website and again their website will rank for their desired keywords. I wish it was that easy but it really isnt. Back when we started in 2005 it was much simpler, you could write good title tag, meta description and put in meta keywords and you could start ranking. Over the past decade the SEO world has completely changed.
SEO Frequently Asked Questions
We charge a monthly retainer for our services. We base our retainer on the amount of hours required to achieve top ten rankings for multiple keywords. Payment is due at the beginning of every month. We believe in our SEO services so much that we don’t use contracts. You want to leave us tomorrow? No problem, after the month is over you will have access to everything to move on.
Simple answer is NO. Not one company can guarantee results, if they do, run. Google changes their algorithm on a regular basis so you could rank in the top 5 today and drop off the first page tomorrow. What we do guarantee is that we will put your website in the best position to rank. Ongoing SEO is always recommended or your competitors can over take your ranking.
SEO can range all over the board. There are multiple factors that go into determining the cost of SEO. Is your site brand new? Do you have any presence currently? Is your niche competitive? Was your website build correctly? How old is your website? These are all factors that we use when quoting SEO.
This question is almost impossible to answer without running campaigns for both. With SEO you rank organically and dont have to pay per click to your site but PPC allows you to pick specific demographics, behaviors and keywords that allow your marketing to get very granular. Typically if your site doesn’t rank, we suggest starting a SEO campaign and also start a pay per click campaign at the same time since SEO is not an overnight process where PPC is. With both campaigns we install conversion tracking to track the success of both campaigns and over time we can then pick a clear winner after we analyze the data but most companies that are trying to grow will always do both SEO and PPC.
Over the past 15 years we have used many different SEO tools and have changed over the years. At Visual Realm we personally use the following:
Google Tag Manager
Google Search Console
Google My Business
These tools give us the strategy and ability to analyze sites, build local citations, scrape emails and make sure those emails dont bounce back. These programs are expensive but allow us to get the best SEO results for any business.