Visual Realm started way back when websites were built in Flash. We learned custom code and that knowledge is what separates us from other WordPress developers today. We switched to WordPress for a number of reasons, but originally it was to give our clients a content management system that they could easily update on their own. As WordPress grew up, we started using it exclusively for these (and many other) reasons.
1. Size. WordPress is the largest platform of its kind on the internet. Over 1/3 of all websites online are WP and counting as 50,000 new WordPress websites are being launched each day.
2. Security. With millions of contributors to the open-sourced WordPress platform, it thrives on updates and patches to consistently tighten and enhance security. Therefore the software always has the most up-to-date security, unlike custom web sites that are outdated the minute they push live. These sites are often left vulnerable due to the speed at which technology is advancing on the internet.
3. Customizable. Coming from a custom code background, this is a big one for the team at Visual Realm. We believe websites should effectively reflect a company’s brand, make a statement and be customized to each customer’s individual wants and needs. With ways to add just about anything under the sun, from media galleries to eCommerce stores or social media connectivity to intense client portals, WordPress is a great platform for every type of business.
4. Great for SEO. WordPress isn’t a bulky, overly coded platform. It is built with SEO in mind and this is a big reason we can stand behind it. From the inception of Visual Realm, SEO has been a cornerstone of our business. Search Engine Optimization is a complex algorithm developed by Google to rank web pages for specific keywords. WordPress is SEO friendly, unlike other website builders out there, meaning it will not hinder your chance of ranking because of the way it was built.